معرفی
Frans Verhees serves as Assistant Professor in Marketing and Consumer Behaviour at Wageningen University's Social Sciences Group (WASS). His work bridges agricultural economics and consumer behavior with specific focus on market orientation in developing economies and precision livestock technologies.
Verhees' research centers on producer cooperatives, market orientation, and precision agriculture applications. His fingerprint reveals dominant expertise in Ethiopian seed systems (100% Market Orientation, 100% Producer Cooperatives) and emerging work in electronic nose biosensors for poultry disease detection (100% Poultry Production, 100% Electronic Nose). Recent publications demonstrate a strategic shift from Ethiopian agricultural development toward technological solutions in livestock farming.
Scientific Awards:
- Social Competence in Small Firms—Fostering Workplace Learning and Performance (2017)
As active PhD co-promotor, Verhees supervises research on Odour Based Selective Recognition of Veterinary Diseases (OBSeRVeD) and previously guided dissertations on Ethiopian seed systems. His project portfolio includes continuous funding since 2006, notably the 16-year Small-firm's marketing management initiative (2006-2022) and current OBSeRVeD project developing e-nose biosensors for poultry disease detection. His work shows significant policy impact with 2 policy citations and extensive academic engagement through 70 research outputs.
Verhees maintains strong international collaboration networks focused on agricultural innovation, particularly with Ethiopia and Central/Eastern European countries as evidenced by his cross-country dairy farming study.
