Paul Ingenbleek

Paul T.M. Ingenbleek is Associate Professor at the Marketing and Consumer Behaviour Group of Wageningen University & Research. His work focuses on applying strategic marketing to sustainable development in developing and emerging markets across Africa, Asia, and Latin America. Research spans value chain innovation, animal welfare systems, and subsistence marketplace dynamics.

• Education: MS in History, PhD in Marketing (Tilburg University, 2002)
• Current Role: Associate Professor, full-time academic (since 2011)
• Previous Role: Part-time researcher at Agricultural Economics Research Institute (LEI)

His research integrates small-scale producers into global systems, addressing market orientation in pastoralist communities and institutional arrangements for sustainable practices. Projects include:

• ClearFarm: Animal welfare assessment software
• Transformative Change for Biodiversity & Equity (TCforBE)
• Bio-based Production in developing countries
• Subsistence Marketplaces theory development

Recent publications emphasize precision livestock farming, smallholder integration, and pricing strategies for sustainable outcomes. He serves the Association for African Business and Development and Subsistence Marketplaces Movement.