Frank-Martin Belz

Prof. Dr. Frank-Martin Belz is a full professor of corporate sustainability at the TUM School of Management and Director of the TUM SEED Center, a global interdisciplinary research hub. His career includes studies in business administration at the University of Mannheim (1990), followed by doctoral and post-doctoral research at the University of St. Gallen in Switzerland. He has conducted extensive research stays in Sweden, the USA, Canada, and Finland.

His research focuses on sustainable entrepreneurship, sustainability marketing, and community-based enterprise creation. He emphasizes integrating social identity theory and structuration theory into entrepreneurial processes, particularly in environmental and social contexts. His work bridges academic theory with practical applications, including innovative approaches to consumer integration in product development and sustainability-driven marketing strategies.

Key achievements include the award-winning textbook "Sustainability Marketing: A Global Perspective" (2010) and influential publications on sustainable entrepreneurship models and community-based enterprises. He actively promotes cross-sector collaboration through his leadership at the TUM SEED Center, fostering global partnerships in sustainability research and education.