معرفی
Francesca Magno, PhD, serves as an Associate Professor of Management in the Department of Management at the University of Bergamo. She holds a PhD in Marketing for Business Strategies from the same institution and has established herself as a prominent researcher in digital business strategies and international marketing. She actively contributes to academic discourse as a member of the Editorial Board of Management Decision and serves as a blind reviewer for several prestigious international journals including International Journal of Contemporary Hospitality Management, International Journal of Information Management, Internet Research, Journal of Business & Industrial Marketing, and Journal of Business Research.
Dr. Magno's research program focuses primarily on new technologies and digital platforms from both business and consumer perspectives, with additional emphasis on business internationalization processes and strategies. Her work spans multiple domains including cross-border e-commerce, social media marketing, consumer behavior in digital environments, and business model innovation. She has published extensively in top-tier journals such as the Journal of Business Research, Journal of Business & Industrial Marketing, International Journal of Information Management, and The TQM Journal.
Her publication portfolio demonstrates a clear trajectory toward methodological sophistication, with increasing use of advanced analytical techniques like Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). Recent work shows growing interest in sustainability applications within digital business contexts, particularly in food waste reduction, restaurant management, and agri-food business innovation. Her research maintains strong connections between theoretical frameworks and practical business applications, especially for SMEs navigating digital internationalization.
- Emerald Award 2023 Literati - Outstanding Paper for cross-border e-commerce research
- Best Paper Award at IRSSM 2018 for social media usage in professional service firms
As an educator, Dr. Magno serves as Co-Director of the First-Level Master's Program in International Marketing Management & Digital Context since 2024. She teaches multiple courses including Economics and Business Management, Industrial and International Business Management, Fundamentals of Management, and Marketing Strategies. Her research leadership extends to managing the Research Unit of the University of Bergamo for a PRIN 2020 project that received funding, demonstrating her ability to secure competitive research grants. While specific laboratory affiliations aren't mentioned in the provided text, her work clearly involves collaborative research teams focused on digital business transformation and international market strategies.
