Fran Guzman

Fran Guzman is a Lecturer in the Department of Marketing at California State University, Northridge (CSUN), where he has taught since 2022 while also instructing at California State University, Los Angeles (CSULA). His current courses include MKT 304 (Marketing Management) and BUS 104 (Introduction to Business), focusing on practical applications in brand strategy and business fundamentals.

He holds an MBA from the McCombs School of Business at UT Austin and a BA from UC Berkeley. Prior academic roles include teaching consumer behavior at Loyola University Chicago and serving on the Advisory Board for the MS Marketing Research Program at the University of Texas at Arlington.

With over 12 years of industry experience as a brand marketer and insights strategist, his expertise centers on consumer research for major brands (Lunchables, Clamato, Kool-Aid, Dr Pepper). His professional trajectory informs teaching in:

• Marketing Research methodologies
• Consumer Behavior analysis
• Brand Management frameworks
• Innovation & Commercialization processes
• Category Management strategies

Though no formal research publications or awards are documented, his industry-academia bridge enriches curriculum development in applied marketing education.