Fleur van Burken

Fleur van Burken is a junior researcher at the Business Innovation Knowledge Center of Rotterdam University of Applied Sciences. With over two years of experience in higher education, she has progressed from a student assistant in the communications department to her current research role.

Educational Background:

• Bachelor's degree in Business Administration from Rotterdam University of Applied Sciences (2024)
• Associate's degree in Management
• MBO-4 Junior Account Management program at Da Vinci College in Gorinchem

Fleur's research focuses on practical business applications with emphasis on entrepreneurship, leadership, and sustainability. Her work bridges academic research and practical business solutions, particularly in areas like business closure processes, skills-oriented labor markets, and visitor economy development. She has contributed to multiple research projects including "Succesvolsluiten" (Successful Stopping), "Visie Verbeeld" (Vision Visualized), and "Skills4Skills," demonstrating her ability to translate research insights into practical recommendations.

Fleur is actively involved in connecting education and research, believing this integration improves educational quality through practice-oriented knowledge application. Her recent publication, "The Road to Successful Quit," represents her work examining the motivations behind entrepreneurs voluntarily ending their businesses.

Research Projects:

• Succesvol stoppen: Examining entrepreneurs' motivations for voluntarily ceasing businesses
• Visie Verbeeld: Developing instruments for stakeholder connection in Feijenoord's visitor economy
• Skills4Skills: Supporting SME manufacturing in transitioning to skills-oriented labor markets
• Niet, Anders en Minder Inkopen: Research on circular procurement strategies in Dutch government

Fleur has demonstrated strong analytical skills through qualitative data analysis and has experience in project organization, execution, and reporting. Her background combines theoretical knowledge with practical business experience, including previous work as a sales specialist at Etos in Sliedrecht.