Fernanda Oda

Fernanda Oda (she/her) is an Assistant Professor at Pacific University, specializing in behavior analysis with a focus on ethical decision-making, social justice, and verbal behavior. Her work bridges applied research with conceptual frameworks to address bias, diversity, and equity in academic and public health contexts.

• PhD in Behavioral Psychology, University of Kansas (2024)
• MA in Behavior Analysis, University of Houston-Clear Lake (2019)
• BA in Psychology, Universidade Federal do Paraná, Brazil (2013)

Oda’s research explores how verbal behavior, cultural norms, and nudge mechanisms influence ethical choices and social justice outcomes. She also investigates scarcity’s impact on decision-making during crises like the SARS-CoV-2 pandemic and integrates feminist theory with behavior analysis to critique historical academic practices.

Her recent publications highlight interdisciplinary trends in behavioral economics, verbal behavior theory, and applications to public health and equity. These works often employ experimental and translational methods to address real-world challenges.

Oda’s teaching philosophy emphasizes inclusivity, accessibility, and evidence-based practices. She aims to create a supportive academic environment where students develop skills through data-driven syllabi and collaborative mentorship.