معرفی
Assistant Professor Feride Bal is a faculty member at Gaziantep University, serving in the Management and Organization Department of the Social Sciences Vocational School since 2022. She previously held a lecturer position at the Naci Topçuoğlu Vocational School of the same university from 2015 to 2022.
Education
- PhD in Management and Organization, Marmara University, Institute of Social Sciences (2017–2022)
- Master of Business Administration (with Thesis), Gaziantep University, Institute of Social Sciences (2012–2014)
- Bachelor of Business Administration, Gaziantep University, Faculty of Economics and Administrative Sciences (2008–2012)
- Associate Degree in Health Institutions Management, Anadolu University, Faculty of Open Education (2009–2011)
Research Interests
Feride Bal’s research centers on organizational behavior, strategic management, and organizational theory, with a strong emphasis on bibliometric approaches to map intellectual structures in these fields. She explores crisis management and the role of social media during natural disasters, investigates family business institutionalization, and examines digital marketing and corporate reputation management on digital platforms. Her work also delves into healthcare management, analyzing organizational behavior in health institutions and the impact of presenteeism, psychological contracts, and emotional intelligence.
Publications & Trends
Since 2022, Dr. Bal has authored eight peer-reviewed articles and six book chapters. Her scholarly output is dominated by bibliometric analyses of core management topics—leadership, agency theory, contingency theory, and crisis management—demonstrating a methodological commitment to mapping scholarly discourse. She equally contributes applied studies on global firm strategies, HR ethical challenges, and influencer marketing, bridging quantitative meta-research and practical managerial insights.
Books & Editorial Work
- Organizational Behavior from the Perspective of Health Institutions – Selected Topics (Nobel, 2024) – co-author & chapter author
- Research on Management, Organization and Strategy (Özgür, 2023) – chapter author, “Turning Crisis into Opportunity”
- Family Businesses, Internal Resource Dependence and Institutionalization (Özgür, 2023) – sole author
- Digital Marketing Approaches and Applications (Orion, 2022) – chapter author, “Corporate Reputation Management on Digital Platforms”
- Presenteeism, Psychological Contract and Emotional Intelligence in Organizations (Orion, 2022) – sole author
- Co-editor of Selected Writings in Management and Organization (Özgür, 2023)
Projects & Grants
- European Union Erasmus+ project “Meeting with NEETS’ Needs in Digital Era” (Researcher, completed 25 July 2023–31 July 2024)
Teaching & Labs
Dr. Bal has delivered 68 distinct undergraduate courses (in Turkish) spanning general business, human resource management, organizational behavior, entrepreneurship, production management, business ethics, marketing principles, and career planning. She supervises workplace training modules and community responsibility projects, fostering hands-on learning environments in Gaziantep’s vocational schools.
