Nurgün BAL

Nurgün BAL is an Assistant Professor in the Department of Tourism Management at Beykent University's Faculty of Economics and Administrative Sciences. Active since at least 2015, their academic work spans tourism management, logistics, organizational behavior, and road transportation safety, with a focus on both theoretical and applied research.

• Research Interests: Tourism experience processes, lean logistics, occupational commitment, mobbing in transportation, organizational learning structures, and cross-national transportation safety comparisons.
• Key Article Trends: Recent publications (2018-2021) analyze qualitative tourist experiences, quantitative studies on workplace behavior during pandemics, lean management concepts, traffic accident comparisons between Türkiye and Germany, and innovation in logistics sectors.
• Administrative Roles: Served as Department Head at Beykent University in 2016 and 2022.
• Teaching Activities: Instructs courses including Strategic Management, Organizational Behavior, Quality Management Systems, and Service Marketing in Turkish.
• Academic Contributions: Authored multiple TR INDEX and OpenAIRE listed publications, with book chapters on topics like digital transformation, power dynamics, and management strategy.