معرفی
Fanny RENIOU is a Lecturer at the Institute of Business Administration (IGR-IAE), University of Rennes 1. Her research focuses on sustainable consumption patterns, packaging-free retail practices, consumer behavior in zero-waste lifestyles, and marketing strategies for environmental sustainability.
Her work examines how consumers and retailers (re/mis)appropriate packaging functions, analyzes waste-sorting behaviors across different spatial contexts, and investigates the role of descriptive norms in promoting green consumer actions. She also explores service recovery mechanisms in complaint management and the organizational challenges of implementing sustainable practices.
Key publications address topics like consumer logistics in packaging-free markets, front-office sales staff impacts on complaint handling, and retro-innovation in sustainable product design. Her research spans theoretical contributions and practical case studies, including collaborations with retailers like Biocoop and Eau Neuve.
