معرفی
Maud DANIEL CHEVER is a Lecturer at IGR-IAE Rennes, University of Rennes. Her research focuses on sustainable consumption, particularly how individuals adopt sustainable commercial and non-commercial practices through qualitative methods.
- Institutional affiliation: CREM UMR CNRS 6211
- Current role: Deputy Director of Corporate Relations, Partnerships and Territory at IGR-IAE Rennes since June 13, 2023.
Her work examines the integration of sustainable practices into daily life through interpersonal transmission (family and extra-family), analyzing learning processes, stabilization, or disappearance of daily practices (purchases and uses). She specifically investigates the role of inter-, intra-, and transgenerational transmission in practice change and normalization.
Recent publications explore topics like zero-waste retailing, bulk product markets, and consumer perceptions of combined sustainable labels. Her research often connects with practice theory, showing how daily behaviors evolve and how retailers must adapt their strategies to sustainable trends.
