Fangfei Guo

Fangfei Guo is an Assistant Professor of Marketing Analytics in the Department of Business Management at the Poole College of Management, North Carolina State University. His research focuses on understanding consumer behaviors in marketing contexts through data-driven methodologies.

Education:

• Bachelor of Arts in Business Administration, University of International Business and Economics (2013)
• Master of Science in Business Analytics and Project Management, University of Connecticut (2014)
• PhD in Marketing, Texas A&M University (2022)

Research Interests: Leveraging advanced analytics to explore consumer decision-making, marketing strategies, and their impact on revenue and customer engagement. Specific areas include membership programs, e-commerce dynamics, and empirical studies of consumer behavior in digital environments.

Advising & Grants: No advising or grant information provided in the text.

Labs/Teams: Affiliated with the Marketing discipline within the Department of Business Management at Poole College.