Eun Joo Kim

Eun Joo Kim is an Assistant Professor in the Department of Food Service Management at Sejong University. She holds a Ph.D. (2020), M.A. (2017), and B.A. (1999) from the University of Nevada, Las Vegas and Konkuk University, respectively.

• Education:
  • Ph.D. (2020) - University of Nevada, Las Vegas
  • M.A. (2017) - University of Nevada, Las Vegas
  • B.A. (1999) - Konkuk University
• Professional Experience:
  • Instructor (2018-2020) - University of Nevada, Las Vegas
  • Research Assistant Professor (2021) - Dong-A University
  • Assistant Professor (2022-Present) - Sejong University

Her research bridges Consumer Behavior, Branding, and Marketing with a focus on Sustainable Development Goals (SDGs), particularly those related to poverty alleviation, planetary protection, and prosperity. Recent work explores:

• AI in Tourism: Empathetic language, system adaptivity, and user intentions.
• Sustainable Food Delivery: Nudging strategies, choice architecture, and reusable container adoption.
• Hospitality Ethics: Cancellation policies, ethical dining, and risk perception in uncertain times.

Collaborations span international institutions, with a focus on consumer decision-making, green initiatives, and technology-driven behavioral interventions.