Euisoo Kim

Euisoo Kim is an Assistant Professor of Sport Management at the School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management within Western Carolina University's College of Business. He holds a Ph.D. from the University of Georgia (2021), an MBA from Cornell University (2012), and degrees from Korea University (B.P.E., 2003; M.A., 2005). Prior to academia, he worked in marketing management for six years and as a marine insurance underwriter for two years. His research focuses on sport tourism, consumer behavior, and strategic leadership in the sport industry. Key themes include televised sport event consumption, servicescape design impacts, and destination loyalty in sport tourism.

Teaching interests include Sport Finance, Marketing, and Analytics. His work frequently employs frameworks like the Theory of Planned Behavior and SOR models to analyze consumer decisions. Before WCU, Dr. Kim taught at Texas A&M University-Corpus Christi and Georgia State University. His research explores global sport management challenges, governance innovations, and cultural influences on sport viewership.

Recent articles highlight studies on LPGA event viewership, fitness center decision-making, and leadership behaviors in sport organizations. His work bridges academic theory with industry practices, emphasizing practical applications for sport organizations and policymakers.