معرفی
Andrew Kim is an Assistant Professor in Kinesiology and Sport Management at Gonzaga University. He holds a Ph.D. and M.S. in Kinesiology (Sport Management and Policy) from the University of Georgia, and a B.P.E. from Chung-Ang University in South Korea.
- Ph.D. in Kinesiology (Sport Management and Policy), University of Georgia
- M.S. in Kinesiology (Sport Management and Policy), University of Georgia
- B.P.E., Chung-Ang University, South Korea
His research focuses on sport communication, sport consumer behavior, and the marketing and management of sport-related new media such as social media and live streaming services. He has published on topics including fan identification, digital media's role in sports, and strategic marketing in the fitness and martial arts industries.
Andrew's publications emphasize the intersection of social media, fan engagement, and behavioral intentions in sports. Key trends include analyzing UFC viewership, marathon event participation, and the impact of Title IX on collegiate athletics. He frequently collaborates with Dr. James J. Zhang and other sport management scholars.
Andrew has led funded research projects, including grants from SESNETWORKS Inc. for sport commission studies and UNESCO ICHCAP program strategies. His work bridges academic research with practical applications in sport diplomacy and digital media marketing.
He has presented at numerous international conferences, including the North American Society for Sport Management Conference and World Association for Sport Management Conference, often exploring digital media's influence on sports consumption and participation.
