Eugene Chan

Eugene Chan serves as a Senior Lecturer in the Department of Marketing at Monash University, where his research centers on financial decision-making and political marketing with a focus on psychological drivers of financial risk-taking.

His work spans investment behaviour, gambling, consumer risk-taking (including counterfeit goods and non-brand products), and the interplay between political ideology and consumption patterns. He has provided consultancy services to major organizations such as Heritage Bank, Sumo Salad, the US Department of State, and the Bill & Melinda Gates Foundation, demonstrating real-world impact of his research.