Rebecca K. Trump

Rebecca K. Trump is a Professor of Marketing at the Sellinger School of Business, Loyola University Maryland. She holds a PhD in Business Administration (Marketing concentration) from the University of Arizona and a BS in Mathematics and Economics from Georgia State University. In her academic role, she teaches undergraduate and graduate courses, focusing on consumer behavior and socially responsible marketing.

• Education: PhD (University of Arizona), BS (Georgia State University)

Her research bridges experimental consumer psychology and corporate social responsibility (CSR), examining how brands intersect with consumers' identities and ethical perceptions. Key themes include emotional branding, sustainability, gender dynamics in marketing ethics, and behavioral responses to brand transgressions. Her recent publications highlight interdisciplinary connections between marketing, environmental science, and psychological theory.

Articles trend toward ethical consumption, brand-consumer relationships, and emotional drivers in purchasing decisions. Topics span eco-gender gaps, guilt-driven brand loyalty, and risk-taking behaviors tied to financial proximity.

Rebecca is actively involved in professional networks including the American Marketing Association, Association for Consumer Research, and Society for Consumer Psychology.