Ester Elices

Ester Elices serves as a Lecturer in the Department of Economics at Kalaidos University of Applied Sciences since 2015, teaching Strategic Management, Brand Management, and Communication courses while supervising master's and semester theses. She concurrently holds the position of Head of Marketing and Communications at SATW (Swiss Academy of Engineering Sciences) since 2023, following prior leadership roles at Publicis Communications AG, Young & Rubicam, and Denner AG.

Her educational qualifications include:

• Master of Arts in Journalism and Media Research, Business Administration, and Social Psychology from University of Zurich (2005)
• SVEB Certificate as Course Instructor (2017)
• SAQ Personal Certificate in Social Media and Digital Marketing (2018)
• HRSE Human Resources Assistant certification (2019)
• Harvard Business School program in Sustainable Business Strategy (2021)

Specializing in corporate positioning and market analysis, her expertise spans B2B/B2C strategy development, startup incubation, and digital transformation. She integrates practical agency experience with academic instruction, particularly in brand valuation and communications planning across diverse sectors.

As an active advisor, she supervises thesis projects in business communication while maintaining industry engagement through board memberships with DigitalSwitzerland and Simply Science Foundation.