معرفی
Eric Yorkston is an Associate Teaching Professor of Marketing and Associate Dean of Academic Programs at the Rady School of Management, University of California San Diego. His research focuses on branding, sensory marketing, and psycholinguistics, with work published in journals such as the Journal of Marketing Research, Journal of Marketing, and The New Yorker. He serves as Executive Officer for the Society for Consumer Psychology.
Education:
- B.A. from the University of Colorado
- MBA from Rutgers University
- MPhil and Ph.D. from New York University
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