معرفی
Elisha Horrocks serves as Senior Lecturer in Marketing at the University of Northampton's School of Marketing and Hospitality Management, leveraging over a decade of industry experience including director-level roles and founding her consultancy CULT Marketing to bridge academic theory with real-world commercial campaign execution.
Her educational background comprises:
- MSc Digital Marketing from University of Northampton (awarded November 2023)
- Diploma in Coaching from University of Warwick (awarded July 2021)
- BA Sociology with Cultural Studies specialization from University of Warwick (awarded July 2010)
Horrocks' research integrates digital strategy with niche cultural applications, focusing on commercially driven campaigns across B2C/B2B environments through Search Engine Marketing, Programmatic Advertising, and subculture-based community engagement. Her fingerprint analysis confirms Digital Marketing and Subcultures as core research pillars.
She actively contributes to knowledge exchange through organizing The Marketing Meetup events (June and September 2023) and media engagement including a networking skills guide (March 2025) and PR keynote (February 2025), while serving as External Examiner for University of Salford starting November 2024.
