معرفی
Elisa Barbieri serves as an Adjunct Professor specializing in Marketing & Digital Branding at Santa Reparata International School of Art (SRISA) in Florence, Italy, where she has taught Digital Branding courses since 2019. She is affiliated with the Liberal Arts & Sciences Department, contributing her extensive industry experience to academic instruction.
Her educational background includes a first class honours MSc in International Communication from the University of Foreigners in Perugia, complemented by a specialization in Strategic Planning from the Miami Ad School.
- University of Foreigners in Perugia: MSc in International Communication (First Class Honours)
- Miami Ad School: Specialization in Strategic Planning
Barbieri's research and teaching interests focus on the intersection of branding strategy and digital communication. With over 15 years of professional experience, she brings practical insights into how brands can effectively connect with consumers through creative, strategic approaches. Her expertise spans traditional branding methodologies and contemporary digital branding techniques, with particular emphasis on corporate social responsibility as a strategic component of modern brand development.
As a practitioner-academic, Barbieri bridges theoretical frameworks with real-world applications, helping students develop forward-thinking approaches to brand-consumer relationships in an increasingly digital marketplace.
Barbieri maintains an active professional practice alongside her academic work, having co-founded eibranding.com where she manages strategic communication projects for diverse clients across multiple industries.
Her teaching extends beyond SRISA to international and executive master's programs as well as undergraduate courses in Rome and Florence, demonstrating her commitment to developing the next generation of communication professionals.
