Elena Hubschmid-Vierheilig

Elena Hubschmid-Vierheilig is a Lecturer at the International Management Institute within the School of Management and Law at Zurich University of Applied Sciences (ZHAW). She has held this position since 2015, leading bachelor’s modules in Human Capital Management and various Continuing Advanced Studies (CAS) programs such as International HRM and Human Capital Analytics.

• Doctorate: Dr. rer. oec. in Business Administration (University of Bern, 2012)
• Master’s: MScBA in Business Administration (University of Bern, 2010)
• Bachelor’s: Public Administration & Political Sciences (Moscow State University & Villanova University, 2008)
• Teaching Qualification: CAS in Higher Education Didactics (University of Bern, 2012)

Her research focuses on Employer Branding, Intergenerational Knowledge Transfer, and Digital Competence in the context of behavioral economics and skill shifts. She has published extensively on topics like SMEs’ digital learning adaptations during the pandemic, evidence-based employer branding strategies, and onboarding best practices.

Recent publications highlight trends in Digital Workforce Transformation, Generational Leadership in multicultural settings, and Fairness in HR Decision-Making. Her work spans peer-reviewed journals, book chapters, and conference proceedings, often addressing practical HR challenges in small-to-medium enterprises (SMEs).

She combines academic teaching with industry experience as a Group HR Project Manager at Angst+Pfister AG (since 2015) and previously as a Research Assistant at the University of Bern. Her projects include revising and translating the educational tool myStudybox.