معرفی
Dr. Elaine Xu is a Lecturer in Strategic Communications at the University of Newcastle's School of Humanities, Creative Industries and Social Sciences. With a PhD in Global Media and Communications from Murdoch University, she researches charitable framing, nonprofit marketing, and ethical consumption patterns.
Her work examines how communication practices influence prosocial behavior, with emphases on: 1) Mediation of charitable causes in digital/commercial spaces, 2) Ethical dimensions of illness blogging and crisis narratives, and 3) Cultural signaling in food retail media. Recent articles analyze stakeholder engagement during Singapore's COVID-19 outbreaks and water charity campaigns.
Xu received the 2018 Murdoch International Postgraduate Scholarship and leads projects on organ donation awareness and parental illness blogging. She teaches courses in public relations, global media industries, and strategic communication planning.
Her lab collaborates with NGOs on communication strategies for environmental and health initiatives, using frame analysis and digital ethnography methodologies.
