معرفی
Qingru Xu is an Assistant Professor in the Department of Communication at the University of Kentucky's College of Communication and Information. Her research focuses on sports media, gender studies, cross-cultural communication, and media production analysis with a particular emphasis on Olympic events and nationalistic framing in journalism. She investigates topics such as athlete self-presentation on social media, gender representation in sports broadcasts, and cultural differences in media consumption patterns.
Her work explores how digital platforms reshape athlete communication, including studies on athlete selfies during Olympics, transgender athlete visibility, and pandemic-era media behavior. Xu also analyzes media ecology structures between US and Chinese news coverage of international sporting events, highlighting nationalism and gender norms in content production.
Key research trends include examining media framing of sports through gendered lenses, contrasting state vs commercial media narratives in China, and evaluating digital media strategies to enhance visibility for niche sports. Her publications consistently bridge communication theory with applied analyses of global sports events.
Selected honors and awards are not explicitly listed in the provided text. Advising and grant details are not available in current records. Xu is affiliated with research spaces within the College of Communication and Information, contributing to interdisciplinary projects on media, sports, and cultural studies.
