معرفی
Ela Veresiu is an Associate Professor of Marketing and the Marketing Area Coordinator at the Schulich School of Business, York University. She holds the additional role of Marketing PhD Program Coordinator. Her research focuses on consumer well-being and market belonging, particularly addressing underrepresented groups through the lens of institutions, brands, technology, and identity.
Dr. Veresiu earned her PhD and has been recognized with prestigious awards including the 2019 Sidney J. Levy Award for her groundbreaking work on multiculturalism and ethnic consumer subjects. Her research has been funded by SSHRC grants and featured in top journals like the Journal of Consumer Research and Journal of Marketing, alongside media outlets such as CBC News and The Conversation.
Research Interests:
- Branding Strategies
- Consumer Culture Theory
- Multicultural Markets
- Gendered Ageism in Fashion
- Consumer Protection Regulations
- Nostalgia and Consumption
Awards and Grants:
- 2024 SSHRC Insight Grant
- 2022 Top 10 Marketing Professors in Canada (Marketing News Canada)
- 2019 Sidney J. Levy Award
- Multiple York University Research Leader Awards
Her work bridges academic rigor with real-world impact, addressing critical issues like racialized branding, consumer empowerment through regulations, and the temporal dynamics of market legitimacy. She actively contributes to policy discussions and industry practices through her research on inclusive market strategies.
