Edward Blair

Edward Blair is a Professor and the Cyvia and Melvyn Wolff Endowed Chair in Entrepreneurship at the Department of Marketing & Entrepreneurship, C. T. Bauer College of Business, University of Houston. He also serves as Department Chair, demonstrating leadership in both academic and administrative roles. His work bridges entrepreneurship, marketing, and advanced research methodology.

His research focuses on survey research methods and price information processing by consumers, contributing significantly to the fields of marketing and consumer behavior. He has published in top journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Public Opinion Quarterly. His expertise extends to statistical and methodological consultation for major U.S. agencies such as the U.S. Energy Information Administration, U.S. Census Bureau, and National Center for Education Statistics.

His recent publications, including Applied Survey Sampling (2015) and Designing Surveys (3rd ed., 2014), reflect a strong trend in methodological rigor and practical application in survey design and data collection. These works are foundational in marketing research and social science methodology.

Scientific Awards and Honors:

• Cyvia and Melvyn Wolff Endowed Chair in Entrepreneurship

Dr. Blair has played a pivotal role in shaping the entrepreneurship program at the University of Houston since its founding. He has advised numerous students who have gone on to launch successful ventures. He has served on editorial boards of leading journals such as the Journal of Marketing Research and Journal of the Academy of Marketing Science, and chaired national conferences for the American Marketing Association. He has also been involved in federal-level research panels, including with the National Science Foundation.

He is actively involved in research and academic leadership, with affiliations to national institutes such as the National Institute of Statistical Sciences and advisory roles in federal statistical programs. His work continues to influence both academic research and public policy through rigorous methodological contributions.