Eduardo Andrade

Professor Eduardo Andrade is a leading academic in marketing and consumer psychology, currently serving as Professor of Marketing and Academic Director of the MSc Climate Change, Management & Finance (CCMF) at Imperial College London's Business School. Previously, he held roles at Fundação Getulio Vargas (EBAPE, Rio de Janeiro) and the University of California, Berkeley's Haas School of Business.

• PhD: University of Florida (2004)
• MSc: HEC Montréal (1996)
• BSBA: Universidade Federal de Santa Catarina (1993)

His research focuses on the intersection of consumer psychology with sustainability, health, and inequality. Key areas include environmental decision-making, socioeconomic disparities in consumer behavior, and health policy adherence. His work bridges marketing, psychology, and public health, appearing in top journals like Journal of Consumer Research, Nature Human Behavior, and The Lancet.

Notable contributions include studies on how socioeconomic status influences food choices, the psychological drivers of environmental behavior, and the impact of political polarization on health decisions. He has also investigated donor retention strategies and the role of incentives in prosocial actions.

• Scientific Awards: While not explicitly listed, his publications in high-impact journals reflect significant academic recognition.

Eduardo's research has practical implications for policy design, public health interventions, and corporate sustainability strategies. He advises on climate finance and consumer behavior through the CCMF program, integrating academic rigor with real-world applications.