معرفی
Eden Yin is an Associate Professor in Marketing at the Cambridge Judge Business School, University of Cambridge, and serves as Co-Director of the Cambridge Centre for Chinese Management. His research focuses on innovation strategies of Chinese firms, globalization strategies, branding in the digital era, and growth of high-tech products.
- Education: BSc (Jilin University), MA (West Virginia University), PhD (University of Southern California)
- Professional Affiliations: American Marketing Association, INFORMS, Academy of International Business (AIB), Academy of Marketing Science
His work explores how artificial intelligence transforms innovation, sustainable marketing principles tied to ESG values, and post-pandemic marketing strategies. Dr. Yin has taught undergraduate, graduate, and executive programs across the U.S., U.K., China, and other countries. He has been featured in China Daily and The Economist discussing Chinese business dynamics and corporate digital engagement.
۰مقاله منتشرشده
