Ebba Laurin

Ebba Laurin is a Lecturer and Course Director at Stockholm School of Economics (SSES), holding a PhD from SSES (2017) and an MA in Management and Organization from Glasgow Business School (1997). With 20+ years as a strategy consultant, she bridges academia and industry, specializing in entrepreneurship, innovation, and leadership under volatile conditions.

Research Interests: Her work explores:

• Key account management and B2B co-creation
• Business model innovation
• VUCA (volatility, uncertainty, complexity, ambiguity) in entrepreneurship
• Cross-functional team leadership

Professional Experience:

• Course Director/Teacher at SSES
• Senior Strategy Consultant (coaching startups/executives)
• Global R&D Executive at Ericsson (2000s)
• Startup innovation roles (1990s)

Her teaching merges theory with practice through flipped classrooms and industry collaborations, emphasizing student co-creation.