معرفی
John Storm is a Senior Lecturer at the University of Aberdeen's Business School, where he serves as Director of EMBA Programmes. He has extensive international experience in entrepreneurship, leadership training, and sustainability consulting, particularly in China and Southeast Asia. He is also Co-founder of Outlander Consulting and an Associate Facilitator at Amplity Health, the UK’s largest provider of training solutions for global healthcare companies.
His research interests include design thinking, sustainability in SMEs, stakeholder theory, digital commerce in China, and leadership development. His work emphasizes practical applications in real-world business environments, especially within the VUCA (volatile, uncertain, complex, ambiguous) contexts of emerging markets.
John Storm’s recent publications focus on business case studies in China, exploring topics such as employee retention, sustainability initiatives, TikTok marketing strategies, and macro-trends in the tyre industry. His research bridges academic theory with executive practice, contributing significantly to international business education and corporate training.
He has no listed scientific awards in the provided text.
John Storm actively contributes to executive education and corporate training, working with multinational companies across three continents including ADM, IBM, Johnson & Johnson, Roche, and Samsung. He has led initiatives such as the Global Learning Collective, promoting cultural diversity and sustainable development through online work-based placements.
He is involved in several research and teaching initiatives at the University of Aberdeen, particularly those linking business education with sustainability and global engagement. His work with the Africa-Asia Centre for Sustainability and various executive education programs underscores his commitment to impactful, globally oriented scholarship.
