Gregory D Bunch

Gregory D Bunch is an Adjunct Professor of Entrepreneurship at the University of Chicago Booth School of Business. With a diverse career spanning entrepreneurship, consulting, corporate board leadership, and public service, he brings extensive real-world experience to his academic role. He has advised Fortune 50 companies, family businesses, and startups, working with organizations like Abbott Labs, American Express, Harley-Davidson, and PepsiCo.

• Founder of Masterplan International Corporation (strategy consulting)
• Partner at Brandtrust (brand strategy consultancy)
• Co-founded a healthcare software startup in the Bay Area
• Served as alderman in West Chicago

Education:

• Bachelor's in Philosophy from Wheaton College
• MDiv from Harvard University

His research and teaching interests focus on entrepreneurship, corporate innovation, and strategic management in volatile environments. Current work explores intersections between AI-driven strategy, customer creation, and adaptive leadership frameworks.

Recent publications analyze:

• Mythological parallels to modern entrepreneurship (e.g., Elon Musk as Odysseus)
• AI applications in strategic planning and operationalization
• Business leadership approaches under VUCA (Volatility, Uncertainty, Complexity, Ambiguity) conditions

Greg teaches New Venture Strategy across multiple quarters through 2026, maintaining active engagement with Chicago Booth's academic programs.