Dubravka Sinčić

Dubravka Sinčić, PhD, is a faculty member at the Faculty of Economics & Business - Zagreb, affiliated with the Marketing Faculty. Her research focuses on cause-related marketing, sustainable B2B practices, and employer branding.

Research Trends: Her recent publications emphasize

• Sustainability integration in organizational strategies
• Internal communication dynamics
• Gender equality in corporate environments
• Ethical marketing frameworks

with a particular interest in crisis resilience and environmental impact assessment.

Academic Contributions: She has authored 15+ publications, including studies on corporate social responsibility, brand equity, and consumer behavior in business-to-business contexts, with notable works from 2024 to 2004.