Doğan Yaşar Ayhan

Prof. Dr. Doğan Yaşar Ayhan is a faculty member at Başkent University, affiliated with the International Trade and Finance Program. His teaching and research focus on international trade, marketing, and business legislation. He can be contacted via email at dyayhan@baskent.edu.tr.

• Courses Taught:
  • International Marketing
  • Foreign Trade Legislation
  • Introduction to Business Management
  • Turkey and EU Customs Legislation
  • International Trade Practices
  • Marketing Principles and Management
  • Marketing Strategies in Tourism

Research Interests: His work explores intersections between marketing strategies, brand alliances, and Turkish literature. He has contributed to understanding structural characteristics of brand alliances and their cultural reflections.

Recent Publication Trends: In 2025, he published a conceptual review on brand alliance strategies, emphasizing their application in international business and literary contexts.