معرفی
Doug Traxler is a Lecturer at the Busch School of Business, specializing in Sales and Marketing leadership. He has over 25 years of professional experience, including serving as CEO, Chief Development Officer, and Board Member of WebbMason Marketing. He led the merger of WebbMason with SupplyLogic in 2022, creating one of the largest procurement and marketing firms in the U.S. Traxler founded WebbMason’s Washington, D.C. regional sales office in 1995 and previously held leadership roles at Wallace Computer Services.
- Education: B.A. in Marketing and Finance from the University of Illinois, Champaign.
- Professional Affiliations: Executive Committee Member and President of BrandChain (formerly PSDA).
His expertise encompasses strategic sales, procurement, and business development, with a focus on driving revenue and fostering industry partnerships. He teaches a senior-level Sales Leadership course at the Busch School of Business.
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