Doug Traxler

Doug Traxler is a Lecturer at the Busch School of Business, specializing in Sales and Marketing. With over 25 years of industry experience, he has held executive roles including CEO of WebbMason Marketing, driving strategic mergers such as the 2022 merger with SupplyLogic. He previously served as President of DemandBridge, a subsidiary software company, and held leadership positions at Wallace Computer Services.

Education:

• B.A. in Marketing and Finance from the University of Illinois, Urbana-Champaign

Professional Contributions: Traxler has been instrumental in shaping WebbMason’s growth through strategic partnerships and has served on industry associations like the PSDA (now BrandChain), where he held leadership roles. His teaching focuses on senior-level Sales Leadership courses.

Key Achievements: Spearheaded the merger creating SupplyLogic WebbMason, now a leading procurement and marketing services provider. His career spans sales, procurement, and executive leadership across multiple organizations.