Dorthe Helen Næss Eide

Dorthe Helen Næss Eide is a Professor of Organization and Management at Nord University Business School in Norway. She holds a Doctor Polit degree from the University of Tromsø and has extensive academic credentials in business management, marketing, and ICT. Her research focuses on innovation, sustainable tourism, experience design, and qualitative methods, often adopting interdisciplinary and transdisciplinary approaches. She leads the Marketing, Management and Innovation of Experiences (MMIE) research group, emphasizing collaborative innovation networks and lab-driven sustainability initiatives.

• Affiliations: Nord University Business School, MMIE research group
• Education: Doctor Polit (University of Tromsø), Master and Bachelor in Business Management (University of South-Eastern Norway)

Her work spans service and experience sectors, particularly nature, culture, and food-based tourism. Key research areas include innovation for sustainability, network-driven learning, and visitor management to address overtourism. She has led projects like Northern Insight and the national quality system for experience-based tourism. Her teaching spans undergraduate to PhD levels, including courses on experience design and innovation management.

• PhD Supervision: Inge Hermansrud, Hin Hoarou-Heemstra, Veronika Trengereid, Yati Yati

Publications include studies on sustainable destination communities, pandemic impacts on tourism SMEs, and lab-driven innovation frameworks. She collaborates with industry partners like Baahdy & Birdy AS and contributes to policy initiatives like strategy Trøndelag tourism.