Dominika Wruk

Dominika Wruk is an Assistant Professor at the University of Mannheim's Business School, specializing in Sustainable Entrepreneurship. She leads the BMPF-funded junior research group platforms2share and is part of the i-share network, examining the sharing economy's organizational models and impacts.

• University of Mannheim, Germany
• Ecole de Management, Bordeaux, France

Her research bridges two major clusters: (1) cooperative models and technologies in the sharing/platform economy, and (2) diffusion of management concepts through institutional theory lenses. She employs mixed methods to analyze organizational legitimacy, social innovation frameworks, and sustainability metrics.

Recent publications reveal interdisciplinary focus combining ecological economics, business ethics, and organizational theory. Key themes include ethical business models, social impact quantification, and institutional diffusion mechanisms in emerging economies.

• DFG-funded project on management concepts diffusion
• BMPF funding for platforms2share research group

She contributes to academic discourse through journal articles in GAIA and Journal of Business Ethics, plus book chapters and policy reports. Her work establishes measurement frameworks for social innovation impacts and develops conceptual models for sustainable organizational forms.