Domenique Elizabeth Jones

Dr. Domenique Elizabeth Jones is a Lecturer in the Department of Human Sciences at Sam Houston State University (SHSU), affiliated with the College of Health Sciences. She holds a PhD in Retail, Hospitality, and Tourism Management from the University of Tennessee, with certifications in Women, Gender, and Sexuality Studies, and Qualitative Research. Her academic background includes a Master of Science and Bachelor of Science in Merchandising from the University of North Texas.

Research Interests: Dr. Jones focuses on the Social Psychology of Dress, examining barriers faced by marginalized consumers, particularly around gender issues, intersectionality, and objectification. Her work aims to promote diversity and social justice in the fashion industry, addressing topics like transgender consumer experiences, dress code enforcement in schools, and cultural appropriation.

Key Contributions: Her research bridges theory and practice, advocating for inclusive retail environments and ethical fashion practices. Recent publications explore transgender consumers’ shopping challenges, objectification of young women, and strategies to transform cultural appropriation into appreciation. She also emphasizes experiential learning in retail education.

Affiliations: Dr. Jones contributes to SHSU’s Human Sciences programs, advising on undergraduate and graduate curricula. She is involved with the College of Health Sciences and collaborates with industry partners to advance multicultural corporate climates.