معرفی
Dr. Dirk C. Moosmayer is a Professor in the Strategy Department at KEDGE Business School, Bordeaux, specializing in responsible management and sustainability. He holds a PhD from the University of Hannover and previously spent eight years at the University of Nottingham Ningbo in China, with visiting positions at Imperial College London.
His educational background includes:
- PhD from University of Hannover
Moosmayer's research integrates business, consumer, and civil society perspectives around responsible management, with a focus on supply chain responsibility and Chinese consumer behavior regarding social/environmental concerns. His work examines how cosmopolitan values influence brand perception and explores humanistic leadership in German 'Hidden Champion' firms. He investigates the dual role of guanxi in Chinese sustainable supply chains and the psychological drivers of ethical consumption in Confucian contexts.
His 15 most recent publications reveal a dominant focus on business ethics (60%), sustainability education (25%), and consumer behavior (15%), with emerging trends in virtue ethics frameworks and mobile technology for responsible management learning. Key thematic clusters include Chinese market dynamics, transdisciplinary competence development, and the practical implementation of sustainability in operations.
Moosmayer serves as Associate Editor for Business Ethics: A European Review and previously for Academy of Management Learning & Education (2015-17). He is on the editorial boards of Journal of Business Ethics, Business & Society, and Journal of Management Inquiry, shaping discourse in responsible management scholarship.
