معرفی
Dr. Diogo Koch Alves is a postdoctoral Presidential Fellow at Bayes Business School (formerly Cass) within City St George's, University of London. Affiliated with the Marketing group, he teaches Technology and Marketing in the MSc program and has previously taught undergraduate courses at Baruch College, CUNY.
- Education: PhD and MA in Marketing/Social & Consumer Psychology, MS in Integrated Marketing Communications, and BA in Psychology & Economics from prestigious U.S. institutions.
- Research Interests: Focus on consumer behavior, psychology of technology use, and social decision-making, particularly examining smartphones' impact on decisions, voice-based interactions, and AI's influence on consumer preferences.
- Scientific Awards: Recognized with multiple grants and fellowships, including the Banerjee Babu Research Grant and American Marketing Association - Sheth Foundation Doctoral Consortium fellowship.
- Professional Background: Prior industry experience in account management at VML New York (formerly J. Walter Thompson), a leading global marketing agency.
- Languages: Fluent in French, German, and Portuguese.
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