معرفی
Dino Villegas is an academic and administrator at Texas Tech University, serving as Associate Dean for Undergraduate Programs and Teaching Professor in the Rawls College of Business, Department of Marketing and Supply Chain Management. He holds a PhD in Management from Universitat de Lleida, an MA in Communication from Universidad Diego Portales, and a BA in Social Communication, Business Management, and Marketing from Universidad Mayor.
- Research Focus: Online communities in social media, cultural/interactional dynamics in brand-consumer relationships, Hispanic marketing on Facebook, and political netnography/auto-netnography.
- Publications: Appeared in Journal of Marketing Management, Journal of Product and Brand Management, and authored Integrated Marketing Communication (2 editions).
- Professional Roles: Vice President of the Iberoamerican Communication Strategies Forum (FISEC), representing Texas Tech in committees at the Texas Higher Education Coordinating Board and serving on the Hispanic Serving Institution (HSI) Committee.
His teaching portfolio spans undergraduate and graduate courses in Marketing, Digital Marketing, Marketing Research, and Marketing Communication. Villegas also contributes to academic discourse through his leadership in FISEC, a network of scholars from over 20 countries.
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