Jorge Villegas

Jorge Villegas is a Professor of Marketing and Associate Dean of the College of Business and Management at the University of Illinois Springfield (UIS). He is affiliated with the Department of Management, Marketing, and Operations, and his research explores the interplay of cognitive and affective processes in consumer responses to communications.

• Education: PhD from the University of Texas at Austin

His work focuses on crisis communication, health messaging, and cultural symbolism in marketing, with studies on hurricane warnings, vaccine hesitancy, post-terrorist solidarity, and social media content during public health crises.

Dr. Villegas can be contacted at jvill2@uis.edu.