معرفی
Dr. Didier Roche serves as an Associate Professor at Excelia Business School in La Rochelle, France, where he has been a Teacher-Researcher since 2012. With 28 years of teaching experience and 10 years in distribution/sales industries, he specializes in bridging academic research with practical business applications. His institutional roles include Academic Manager for the Bachelor Business Development & Negotiation program and ERASMUS Inter-campus Coordinator.
His educational credentials feature:
- Doctorate in Management Sciences (Marketing), University of Poitiers (2005)
- DEA in Management Sciences, University of Poitiers (1998)
Roche's research centers on the critical intersection of sales force performance and business ethics, with particular emphasis on generational dynamics (Y and Z generations) in sales environments. His industrial tourism studies examine how corporate visits function as strategic marketing tools, analyzing visitor psychology through unconventional lenses like boat naming patterns at marinas. His methodology combines empirical field studies in automotive and real estate sectors with innovative approaches such as serious games for sales training.
His publication trajectory reveals intensifying focus on generational workforce challenges since 2015, alongside sustained exploration of ethical-performance linkages. Recent works analyze Gen Z sales expectations and leadership styles, while maintaining strong output in industrial tourism applications. His research consistently targets practical solutions for sales management optimization across diverse sectors.
No scientific awards were documented in the source material.
Roche demonstrates active engagement in pedagogical development through 15+ case studies published with The Case Center and HEC Montréal, though specific student mentorship details remain unreported. His grant activity and research team leadership appear undocumented in available materials.
His work extends to creating scientific films and practical business manuals, reflecting commitment to translating research into actionable industry tools.
