معرفی
Prof. Denise de Ridder is a Professor at Utrecht University's Faculty of Social and Behavioural Sciences in the Department of Social, Health & Organisational Psychology. She directs the Self-Regulation Lab and leads major research projects like Supreme Nudge and 10 Years Up, focusing on health behavior change through nudging. Her work bridges psychology, public policy, and nutritional science.
- Research Focus: Self-regulation, health behavior, nudging, consumer psychology
- Affiliations: Senior editor of Health Psychology Review, member of RIVM and Netherlands Scientific Council
Key Themes: Her research explores how behavioral economics can address cardiometabolic risk, obesity, and sustainable food choices through libertarian paternalism. She emphasizes environmental design over willpower, advocating for descriptive norms and autonomy-preserving interventions.
Award Highlights:
- Fellow, European Health Psychology Society (2016)
- APA Health Psychology Distinguished International Affiliate (2016)
Media Impact: Regularly contributes to national media (NRC, Trouw) on topics like pandemic behavior, vaccination ethics, and food policy. Her Nudges concept has been featured in New York Times and Scientias.nl.
