معرفی
Denise C. Murphy-Gerber is an Associate Professor of Business at Geneva College, where she serves as lead faculty for the International Business major and co-lead for the Marketing major. She teaches a wide range of undergraduate and graduate courses in marketing, international business, and sports management, and is actively involved in student development through study abroad programs to destinations such as Ireland, Scotland, Puerto Rico, and China.
- Ph.D. in Communication and Rhetorical Studies, Duquesne University (2012)
- M.S. in Management, National Louis University (1993)
- B.S. in Business Administration, Clarion University (1984)
Her research focuses on Integrated Marketing Communications (IMC), marketing ethics, and the impact of artificial intelligence on higher education. She integrates Christian values into her scholarship, advocating for biblically-based ethical models in marketing and business education.
The most recent articles and presentations highlight a shift toward AI in academia and faith integration in business disciplines, reflecting her dual commitment to technological relevance and moral responsibility. Her work spans from cultural marketing strategies to theological reflections on work and vocation.
- The Academic Who's Who Among Executives and Professionals (2011–present)
- Golden Key Honor Society (2009–present)
- Property and Casualty Insurance License (PA, 2003–present)
- Life, Accident and Health Insurance License (PA, 2003–present)
- Cambridge Who's Who Among Executives, Professionals and Entrepreneurs (1999)
- Who's Who Among College Students (1993)
- Certified Information Systems Auditor (CISA, 1992–2012)
Dr. Murphy-Gerber has advised numerous students through internships and study abroad programs, though formal names of advisees are not listed. She has secured professional development and service grants through institutional roles, including leadership in the Business and Accounting Internship Program and strategic planning initiatives. Her service includes membership on the Faculty Personnel Committee, NCAA Faculty Athletics Representative, and the Board of Trustees’ Student Development and Athletics Committee.
She is actively involved with the Christian Business Faculty Association (CBFA), presenting and moderating sessions annually. She also previously participated in the American Marketing Association, National Communications Association, and several women’s professional organizations. She leads student experiential learning through international travel and faith-based academic integration.
