Denis Tolkach

Denis Tolkach is a Professor at James Cook University's College of Business, Law and Governance. His research focuses on tourism ethics, sustainable practices, post-COVID recovery strategies, and traveler behavior across diverse contexts including Pacific Island nations, Southeast Asia, and global aviation systems.

• Key areas: Tourism ethics, regenerative tourism, backpacker behavior, and policy analysis
• Recent work examines weight-based airline pricing, digitalization in museums, and graduate career trajectories
• Publications span 2011–2025 with collaborative projects across Australia, Asia, and Africa

His research combines quantitative analysis (market basket modeling) and critical theory (exploring tourism's paradox of expertise and irrational behaviors). Current projects emphasize post-pandemic resilience and ethical frameworks for sustainable tourism.

Recent article trends highlight:

• Post-COVID cultural tourism recovery in Southeast Asia
• Regenerative approaches in cross-border regions
• Environmental ethics in aviation practices
• Digital transformation's impact on museum experiences