معرفی
Demetrios Vakratsas is a Professor of Marketing and Academic Director of the MBA program at McGill University’s Desautels Faculty of Management, affiliated with the Bensadoun School of Retail Management. He previously served as Vice-Dean Programs and Associate Dean for Masters programs, overseeing curriculum design for initiatives like the Master of Management in Analytics (MMA). Vakratsas holds a PhD and MSc in Marketing from the University of Texas at Dallas and a BSc in Mathematics from Aristotle University of Thessaloniki.
His research focuses on advertising effectiveness, customer analytics, diffusion of innovations, and pharmaceutical marketing. Notable awards include the Quebec Excellence in Teaching Chair (2009), the 2004 AMA Marketing Communications SIG Best Paper Award, and multiple teaching accolades from McGill. He has taught globally and consulted for advertising, media, telecom, and pharmaceutical industries.
Key research trends in his work include analyzing advertising creative strategies, artificial intelligence applications in marketing, and healthcare sector dynamics. His articles span journals like Journal of Marketing, Management Science, and Production and Operations Management, emphasizing media interactions, dual markets, and innovation diffusion.
- Awards: Quebec Excellence in Teaching Chair, AMA Best Paper Award, and multiple teaching nominations.
- Grants: SSHRC-funded projects on advertising creativity, multi-media budgeting, and pharmaceutical market entry strategies.
- Advising & Teams: Collaborations with industry leaders and co-investigator roles in major grants, though no formal advisees listed.
His work bridges academic theory and industry practice, addressing challenges in healthcare, digital marketing, and global market dynamics.
