معرفی
Changseung Yoo is an Assistant Professor at the Bensadoun School of Retail Management, affiliated with the Information Systems Area at McGill University's Desautels Faculty of Management. He holds a Ph.D. from The University of Texas at Austin, an M.S. from Columbia University, and a B.A. from Yonsei University.
His research focuses on digital platforms, online advertising, retail innovation, and social media analytics, with particular attention to crisis communication, AI ethics, and sustainability. He teaches courses such as INSY 448 (Text and Social Media Analytics), RETL 409 (Digitization of Retailing), and RETL 613 (Digital Retailing Models).
Yoo has received multiple awards, including the 2023 POMS HOCM Best Paper Competition Finalist and the 2023 MMR Teaching Award. He has secured grants from SSHRC, FRQSC, and other organizations. His work bridges academia and industry, emphasizing practical applications of technology in retail and digital ecosystems.
Notable contributions include studies on disaster communication strategies, AI hallucination detection, and the impact of social media moderation on online discussions.
