Delia Vazquez

Dr. Delia Vazquez is a Senior Lecturer in Retail Marketing at the School of Materials, University of Manchester. She holds roles as Retail Subject Lead and Employability Lead. With extensive commercial experience as a Buyer/Marketeer for the Co-operative Group, her expertise spans Soap Powders, Household Products, and Clothing sectors. She founded the International Fashion Retailing MSc (2001–2017) and launched the International Fashion Marketing MSc in 2015.

Her research focuses on the Fashion Online Selling Environment, Digital Marketing techniques, and previously on Retail Design Management, Food Packaging Design, and Corporate Food Retail Branding. Recent work explores social media’s impact on consumer behavior, cross-cultural e-commerce dynamics, and technology-driven retail solutions.

Dr. Vazquez has supervised over 14 PhD/MPhil students, including studies on eye-tracking in mobile retail, virtual fit modeling, and consumer data privacy. Her contributions align with UN SDGs related to innovation and sustainable economic practices. She actively engages with industry through collaborative research and curriculum development.