معرفی
Deirdre Trabert Malacrea is a Senior Professor of Practice in the Marketing Department at Lehigh University. With extensive experience in both for-profit and non-profit sectors, she has led marketing initiatives focused on brand strategy, digital outreach, and organizational growth through roles at Pepsi-Cola and RENEW International. Her expertise spans new product development, promotions planning, and leveraging tools like social media and sales automation platforms.
Deirdre is deeply committed to mission-driven marketing and actively supports non-profit organizations through volunteer board service and pro bono consulting. Her teaching emphasizes bridging practical marketing insights with academic instruction, offering students real-world perspectives through classroom engagement and mentorship.
